Oscar-winning actor Leonardo DiCaprio has a new project: frozen seafood. In his latest environmentally conscious move, DiCaprio announced his investment in LoveTheWild, a farmed fish company that aims to make seafood a more sustainable industry.
“The exploitation of our oceans has left many marine ecosystems on the brink of total collapse, which is hurting our ability to harvest our seas as a reliable food source as we have for thousands of years,” DiCaprio said in a statement Thursday. “LoveTheWild is empowering people to take action on this crisis in a very meaningful way.”
DiCaprio planned to serve as an advisor to the company, as well.
LoveTheWild, founded in 2014, produces frozen seafood through farm fishing, or aquaculture, in an effort to reduce the environmental impact of fishing. An estimated 90 percent of wild fish populations around the world have been overfished, according to the World Wildlife Fund, and the problem is on track to get worse. According to a report by the United Nations Food and Agriculture Organization, an additional 10 million tons of fish will need to be caught in 2050 in order to satisfy demand.
While it depends on the specifics of the operation, aquaculture is typically more environmentally friendly than traditional fishing. It produces no bycatch, meaning other species are not unintentionally caught in nets, and leaves wild populations free to restore themselves to sustainable levels.
Farming fish also produces far fewer emissions and uses less water than poultry or beef.
“Just by not choosing beef or pork for dinner twice a week, you can live cleaner and have a healthier impact on your body and the environment,” Jacqueline Claudia, co-founder of LoveTheWild, said in a statement Thursday.
DiCaprio has championed several environmental causes over the past two decades. The 42-year-old founded the Leonardo DiCaprio Foundation in 1998 to focus on wildlife and marine conservation, climate change, indigenous rights and public advocacy.